Four ways to optimize your website

One of the biggest problematic web trends in the recent past is the rapid increase in the size of web pages. The typical page has ads, trackers, stat counters, images, carousels, videos, and other elements that come from several other domains. Even with the growing speed of internet connections, this was fast becoming a problem. One way to combat the trend is to optimize your website loading speed. Here are four tips from Rack Alley on how you can load your web pages faster:


One option is to minify your website and all scripts that load with it. For those that don’t know, when you minify a file with any markup language, the process removes all whitespaces, unnecessary characters, and unused references, leaving you with a much smaller file that takes lot less time to process.


A problematic side-effect of all the extra scripts are the number of extra connections your browser makes to other domains. Just moving those script files (whenever possible) to your own server, minimizing the number of connections, results in a significant reduction in loading times, especially if your site is hosted at a fast LA data center.


A common practice is to use media in the way we receive it. You can reduce the size of your webpage and your data usage by as much as 75% when you optimize images and video for its exact use. For example, an image should be the width and height of how it is shown on the webpage.